ENTREPRENEUR CORNER
JEFF BEZOS MR AMAZON!
AMAZON IS AMAZING!
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azon.com is the world’s largest online shop and sells just about everything from books, to clothes, to films and music. The man behind all this is Jeff Bezos. Here are 5 of his top tips for success.
1 Believe in yourself
From the start, Amazon had one important goal: to sell almost every book online, with the tagline, “Earth’s biggest book store!” Before launching the site, Jeff spoke to publishing experts about his idea. They suggested just focussing on best-selling books and a handful of popular genres. “Every well-intentioned, high-judgment person we asked told us not to do it,” he explained. Of course, Jeff ignored the advice, and by offering a wide range of books, Amazon managed to fill a gap in the market. If Jeff had launched a scaled-down version of the site, Amazon may never have become so popular so quickly.
2 Be customer oriented
According to Jeff, the people who drive the business forward are the customers. “We see our customers as invited guests to a party, and we’re the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” All new products are also designed with the customer in mind.