Opinion
MATT BOLTON…
LOVES APPLE’S COMMITMENT TO PUSHING AUDIOVISUAL FORMATS, EVEN IF THE HARDWARE DOESN’T ALWAYS REFLECT IT
On top of being an oft-insufferable Apple nerd, I am also a huge audiovisual nerd. I could regale you in agonising depth about the differences between the types of OLED TV screen, or what exactly makes Dolby Atmos different from surround sound. So one of the things I quietly appreciate about Apple is that it seems to be full of AV nerds too.
Apple TV has long been a device for ‘enthusiasts’. You can buy streaming devices with many of the same features for less. But not ALL of the same features. You don’t get as high streaming quality for purchased movies, or future-proofed HDMI format switching for better 24fps movie support. Most people don’t care about those things, and Apple TV 4K is still a good product for them, but it’s a particularly good product because of those extras to me.