David Hall Publishing launch Free Lure Magazine

The perfect style of fishing for the modern angler it’s quick, easy and more accessible than any other area of the sport. Most importantly it’s also cool. This is not the realm of old men with tubs of maggots or bivvied up bank dwellers, modern lure fishing is young, funky, vibrant and screaming out for a focal point – and now that has arrived.

LURE magazine is a new publication born from a passion for lure fishing. Covering the sport across both fresh and salt water, this fully digital magazine is driven by the highest quality imagery, engaging stories and design that reflects the dynamic nature of modern lure fishing. And most importantly we're free. A high quality, interactive magazine without the cover price? What's not to like.

From coastal rock hopping for wrasse to blasting across vast rivers after zander, LURE is aimed at all lure anglers across the globe. Be a part of it. Dive in. Enjoy the issue.