Losing It
Your new growth strategy for longer, stronger hair
WORDS KATE LANCASTER
Getty Images. Additional reporting by Sally Hunwick.
The hair growth category is surging, as hair loss evolves from a taboo topic into a booming business. In Australia, the hair restoration market is projected to reach $400 million by 2030, growing around 10 per cent a year. Once dismissed as a concern solely for men or post-partum women, thinning hair is now being recognised among younger generations. “Up to 90 per cent of men and nearly 50 per cent of women will experience some form of hair loss in their lifetime,” says Dr Michele Squire, scientist and founder of Qr8 Mediskin, adding that the emotional impact can’t be underestimated.