THE NEWS
Nvidia goes Super
We’ve been expecting you
NVIDIA’S 40-series card brought us the technical marvel that is the RTX 4090.
Sure, it chewed through power, occasionally melted cables, and cost $1,599. It hogged the limelight, and we all wanted one. Further down the 40-series range, things weren’t as rosy. The RTX 4080 was deemed overpriced.
Anybody who was after the ultimate gaming card sprang for a 4090 if they could. Others looked around for a better deal, or waited.
The RTX 4070 Ti was originally going to be a 12GB 4080, but was ‘unlaunched’, as Nvidia claimed, because the performance didn’t warrant the ‘80’ brand. As a 4070 Ti, it was thought pricey compared to the previous generation’s 3070 Ti. Further down the range, Nvidia faced stiff competition from AMD, and the 40-series struggled to be competitive. Nvidia was expected to fix this—now, it finally has. We are to get three new cards, all branded ‘Super’. This goes a long way to addressing the range’s haphazard scaling. If you’ve just bought one of the original cards, you have every right to feel annoyed—these are either faster, cheaper, or both. At least Nvidia made sure people knew they were coming.