Career advice
Claire Gillo speaks to agraphic designer and photographer plus offers her advice on the best sturdy tripods on abudget
Does leafleting work?
Does leafleting work for photographers? I’m thinking of new ways to drum up business as I feel like I have exhausted lots of other routes and work is a bit on the quiet side at the moment.
Darren Upton
In short, I don’t know – it’s not something I’ve ever done. However, before you spend lots of time and money on getting leaflets printed, my advice would be to think about what you want your leafleting campaign to achieve. Who are your target audience? What age are they? Is a leaflet the best way to showcase to them what you do and the best way to make contact? If your key target is a younger generation, then a social media push could be a better option. Or if you want to work with a particular business, getting in touch with them directly could work better for you. Take into account both the cost and the time that it will take to create and distribute a leaflet – it might not be worth the hassle.