BID4Oban works very closely with Oban and Lorn Tourism Alliance (OLTA) www.oban.org.uk The two have an understanding that ensures BID4Oban supports them financially with an annual grant of at least £10,000.
This ensures that OLTA can gain access to additional monies through match-funding of the grant given by BID4Oban. This is used to promote Oban as a tourism destination not only on their website but also by way of billboard advertising across Scotland, taxi-wrap advertising and on the Glasgow and London undergrounds.
OLTA pay a crucial roll in marketing Oban as a must-visit destination. Its website is testament to this being the first site you will see if you Google Oban.