The Heart and Soul of Scotland is a new campaign led by Wild About Argyll (Argyll and the Isles Tourism Cooperative) and People Make Glasgow (Glasgow Life).
The initiative has support from VisitScotland Growth Fund, Argyll and Bute Council, ScotRail, CalMac, Loganair, Enterprise rent-a-car, Glasgow Airport, West Coast Motors and Love Loch Lomond.
The campaign is promoting Glasgow and Argyll as a twin destination where visitors seeking a short break can readily combine a city break with a micro adventure on Scotland’s Adventure Coast – and vice versa.