Digital Gurus
Beyond Spotify: 5 apps to help you run your yoga business. Jennifer Cordero looks at ways yoga teachers can boost their digital footprint and social media with the least effort
Jennifer Cordero
It’s sometimes said that teaching is a calling, not a profession. Being a yoga teacher can amplify that. There are so many aspects to being a teacher – mind, body, breath, spiritual and… business?
Lots of yoga instructors struggle in this aspect of the profession, notably how to organise, promote and market their classes and teaching. To some, it seems unauthentic; others are simply not familiar with the tools and options out there. Plus, of course, one of the biggest challenges facing teachers is time: how to keep admin and promotion time to a minimum to maximise time spent on the mat and with clients. That’s where the real work gets done. Luckily, there is a whole range of apps designed to help you do just that. Try these five for starters to kick-start your digital business promotion.