Getting the basics right
Tried and tested approaches for running your own yoga business.
By Fenella Lindsell
Loyal client base
A successful yoga company runs on returning clients. You may be able to spread yourself thinly across various yoga studios but, long-term, this approach can be exhausting. A returning client base allows you to substantiate your business with these benefits:
• Long-term relationships with the people who occupy your working days. This adds meaning to your work and leaves a sense of mutual fulfilment rather than fleeting interactions.
• With loyal clients you can spend less time selling and advertising yourself as a teacher and more time building an increasingly reliable service with improved quality of yoga.