EDITOR’S COMMENT

The ability to adapt quickly to change is

NEWS

Brits are spending up to £4.4 billion a

THE DIGITAL MARKETING SCAMS COSTING SALONS £1,000s

A worrying number of beauty professionals are losing money to online marketing agencies that promise huge results but don’t deliver. Solicitor Christopher Eddison-Cogan explains how to spot a scam

PROFESSIONALBEAUTY.CO.UK

We take a look inside PB’s digital world

Managing pigmentation

Hyperpigmentation is one of the most challenging skin concerns for clients and beauty therapists – here is the experts’ advice

5 Instagrammable nail salons TO FOLLOW

Check out these five vibrant nail salons with inspirational interiors, all getting it right on Instagram and attracting social savvy clients

INSIDER NAILS

In October, nail treatment businesses

INSIDER BEAUTY

Our exclusive monthly benchmarking stats for each sector of the market

on the SCENE

Behind the scenes at the parties, launches and events in the world of beauty, aesthetics, spa and nails

Viva la diva

Divas can often make the most passionate employees, and the best at driving change in our fast-paced industry, writes Hellen Ward

ASK THE Experts

Our beauty experts answer your questions about every aspect of running a salon or spa business

Talking to… DOMINIC SKINNER

Mac’s director of makeup artistry and judge of BBC show Glow Up tells Kezia Parkins about his rise to the top of the makeup industry and his advice for younger generations

The art of bespoke brows

Bespoke brow services offer clients brows that suit their face, skin and lifestyle. Ellen Cummings finds out how the brow experts create super-personalised looks

Brow kit

These latest launches will have your clients stepping into 202 with their best brows ever

THE A GAME

Environ Skincare founder Dr Des Fernandes, aka the godfather of vitamin A, tells Kezia Parkins about changing attitudes to retinol, the new regulation and his latest formulations

nutrition boost

From increasing hydration to reducing signs of ageing, supplements can enhance results and add value to salon services, writes Erin Leybourne

Glow from within

Some of the latest supplements for skin on offer from the professional brands

MANAGING psoriasis

Psoriasis presents a range of problems for those who have it – and for their beauty therapists. Ellen Cummings speaks to the experts to find out their strategies for helping clients to manage the condition

WHY WE NEED TO INVOLVE OUR TEAMS in change

Communication is vital when managing business changes. Kay Pennington shares her tips for leadership and resilience

SMOOTH & snatched

Treatments this month offer a workout for the face to boost collagen and redefine facial contours

BRIGHT OUTLOOK

This month’s new releases help to brighten skin and prepare clients for the festive season