Isa Carstens® Academy Pretoria Campus
To truly harness the power of digital marketing and effectively manage your brand online, it is crucial to employ a comprehensive approach through a Meta Business Portfolio. If you have not created a Meta Business Portfolio yet, it is important that you do so soonest and claim your asset (page) as the rightful owner if you have already created a page.
The pitfalls of not managing your social media pages through a Meta Business Portfolio:
Lack of centralised control and oversight
Without a Meta Business Portfolio, businesses often find themselves juggling multiple personal accounts, making it challenging to maintain consistency in branding, messaging, and audience engagement across different platforms. This fragmentation can result in confusion among customers and a dilution of brand identity, ultimately undermining the salon or spa’s market positioning.