How to develop an authentic voice online*
Coach and author Caroline Goyder offers pointers to help you find your unique message and tone
• Focus on contribution, not competition. This will take your attention away from trying to be perfect or like someone you hope to emulate. Ask yourself: what is the message I can give people that will improve their lives? How can I personally help others? Considering this question will build your confidence as you hone your message and feel more entitled to speak up about it. A great way to do this is to talk your ideas through with a friend to explore your core message and how best to communicate it.