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Your brain is a clever old thing, but that doesn’t mean you can’t overrule it to keep your daily calorie count down and lose fat faster. Simply telling yourself you’ll have that [insert ‘bad’ food here] “not now, but later” can be enough to quell your craving. That’s because you’re not denying yourself entirely, just delaying the treat for a while, according to the Journal of Personality and Social Psychology. The chances are you may not fancy the sweet treat later on, but if you do, try the same mind trick again for as long as it works.