Living as a vegan means you have chosen to reduce your dependence on animal-derived products as much as possible.
Simple, right? Veganism, first and foremost, is about reducing harm to non-human animals. There is no getting around this basic fact! However, as we enter 2018 there appears to be a bit of confusion surrounding the meaning of the v word.
A quick glance at mainstream press, plant based food advertising, and celebrity gossip sites might leave you thinking that veganism is all about getting thin and losing weight. I’ve lost count of the sensationalised stories attempting to champion veganism as a sure fire way to get skinny and even some of our best-selling plant based brands use body image as a marketing tool to get consumers eating vegan.
You might be thinking, “Hey, FGV.