Everyone reacts differently when coming face to face with vegan activism; some people respond to methods that are designed to shock and disgust them, like graphic animal abuse videos. Ashamed of their involvement, they give up eating meat and dairy for good, there and then. Other people look away or scroll down as soon as they are confronted with brutal exposé campaigns. Many will switch off as soon as you mention the word ‘vegan’. Generally, these types of people need a softer approach; one that slowly allows them to learn and realise the mistakes that we, as a species, have made. This tactic can lead them to making conscious decisions about their diet and habits that feel very much like choices they came to on their own.
So, how do we make the first few steps and eye-openers that will encourage someone who needs the subtle method? Here, we uncover seven easy ideas to gently introduce veganism to others.