THE FINAL FRONTIER
MOVIE POSTER IMAGE ART/GETTY
JOE CAROFF 1921–2025
Created in 1962, Joe Caroff ’s 007 logo would become an indelible part of James Bond’s visual identity: branding with a licence to kill. Born in New Jersey, Caroff trained at the Pratt Institute in Brooklyn before serving in the Air Force. After World War II he worked as a book designer and then a movie poster artist.