COMING CLEANER
WORDS CHIPPS
EDITORIAL
There ’s a change in the air. It’s not about news and readers any more. Or authors and editors. The already grey lines between us and them, and you and us (or us and you, and them…) are blurring further as magazines launch YouTube channels and bike brands create their own stories to run in self-published, glossy illustrated brochures.
Meanwhile, riders are often sponsored more because of their Instagram followers than their race results. Or perhaps they don’t race at all, simply riding bearded and shirtless across a glorious mountain scene and being given pink hearts for the effort.