TEXT BY JASON R. SAKURAI PHOTOS BY THE AUTHOR AND MANUFACTURERS
WSEMA’S MOTORSPORTS PARTS MANUFACTURERS COUNCIL (MPMC) DEVISED THE ANNUAL MEDIA TRADE CONFERENCE TO ATTRACT PRINT, ONLINE AND BROADCAST MEDIA. The SEMA Show dwarfs the MTC in terms of coverage, but the conference is actually where many editors and marketers gather information to share with core enthusiasts. New products are revealed, editorial coverage is confirmed, and project vehicles and technical articles come to fruition.