STUFF MEETS
Ron Schneidermann
THE ALLTRAILS CHIEF EXEC ON SKIING, GOING OFF-GRID AND HAVING AROCK-STAR DAD
[ Interview Rachael Sharpe ]
AllTrails being named Apple’s 2023 iPhone App of the Year was our Pulitzer Prize and our World Cup!
They celebrated AllTrails for “helping the world find their way outside”, and that’s our mission –to get people outdoors, so that they can experience the holistic health benefits of time outside.
I co-founded Liftopia before moving to AllTrails.
Growing up in the San Francisco Bay Area, Iwas lucky enough to live within driving distance of amazing areas for skiing. Ilearned to ski in Tahoe and got hooked on the freedom of exploring the mountains. Irecognised, though, that between lift tickets and gear it’s areally expensive sport, so alot of people never get the chance to ski. Istarted Liftopia, which allows people to save by buying lift tickets in advance, in part to help make skiing more accessible to more people.