Opinion
A wild duck chase
Max Freeman-Mills goes back to basics online –and feels better for it
T ime for a very prosaic thought experiment: roll the clock back a decade in your mind, and search for something on Google. Anything, really, but for the sake of argument, let’s say you’re looking up your favourite sports team. Chances are that whether you’re on mobile or desktop, back in 2015, you’re within a very short distance of the site or information you wanted almost the instant you hit the search button.