Opinion
Duncan Bell is getting the Max
Apple has really done it this time, with £550 super-futuristic AirPods Max headphones
The expense of products is such a relative thing. This Morning – which is some kind of TV show, my butler tells me – was recently flooded with complaints because it featured some £89 pyjamas. I could afford £89 PJs, if I wanted them, but obviously to many people, not least in a recession, that amount for jim-jams is TOO MUCH.
A few months ago, I wrote about an Oral-B electric toothbrush that was £500. That seemed a little rich to me, but as they were at great pains to point out, on Amazon and at Boots it’s usually going to be about half that. Which makes you wonder, why not just make it £250 in the first place. Then it won’t seem like TOO MUCH.