KICKSTARTING FROM SCRATCH
Just weeks before their crowdfunding campaign goes live, Holly Gramazio and the Art Deck team are forced to delay the project as reality strikes
“The work that actually pays the rent isn’t this weird paintingand- drawing card game.”
October is probably a pretty good time to run a crowdfunding campaign.
Not the absolute best time. People have spent a lot of effort trying to figure out exactly what that absolute best time might be, and their conclusions are… well, inconclusive. But October seems as good a month as any, and better than most.
It avoids the late December/early January lull. It comes at a time when most people aren’t spending all their money on tax bills or holidays. It’s early enough that you might be able to offer delivery by Christmas, if you’re pretty much finished with the game and just raising money for the print run; but it’s close enough to the end of the year that you’ll catch a few people in fretful shopping mode: “Oh god, I have to get something for Winnabel. Wait, this game mentions cutlery and Winnabel definitely owns at least one fork! IT’LL DO.”