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FUTURE PROOF
Jaguar joining the Formula E circus is for absolutely no good reason, says Paul Horrell
ILLUSTRATION: PAUL RYDING
“JAGUAR STEADFASTLY REFUSES TO GIVE US CLUES ABOUT THE UPCOMING RANGE OF CARS”
Jaguar launched its 2023 Formula E effort recently. I went to the party. Well, I didn’t. I went to the press briefing beforehand and became so downcast I departed, no longer in a party mood. Having listened to the briefing and asked a few questions, I couldn’t see why Jaguar was bothering with Formula E at all. On the contrary, it might even be harmful to the brand’s future.