FACTOID
Did you know that Volvo means ‘I roll’ in Latin? The company was originally a subsidiary started by Swedish industrial firm SKF to sell ball bearings in America, but never used. When Assar Gabrielsson convinced the bigwigs to throw some money behind building a decent Swedish car, Volvo was considered an ideal vehicle, as it were. The logo, a really old symbol for iron, was meant to tap into that industrial heritage and communicate the strength of Volvo’s car.