A Major Bucket-List Item Checked Off—Finally!

WORDS AND PHOTOS BY CAMERON WEBSTER

Attending SEMA has been on my bucket list for as long as I can remember. For years, I would have lengthy conversations with my buddies about who was at the show, which projects were unveiled to the world for the first time, or what company just dropped a new part that could improve one of our projects! However, these discussions always ended the same way: our talks about attending SEMA were just a distant dream, with the conversations being the closest we would ever get to the actual experience.

That was until this year when I was given the chance to fly out to Las Vegas and cover the show for TREAD. Now, enough about me. This year’s SEMA was nothing less than spectacular! Thousands of unique, high-end custom builds were displayed inside one of the four colossal convention center buildings or in one of the three massive parking lots.

I got into Vegas around midday Tuesday, and after a short ride from the airport to my hotel, I dropped my bags off, grabbed my camera, and took off running to the convention center! Now, I don’t know exactly what I was expecting to see when I got there, but it definitely wasn’t what I had in mind.

After using the Tesla loop, which is arguably the best way to navigate the convention center, I arrived at the Central Hall to pick up my media badge. While there, I ran into Jonathan Daniels and Tucker Harris, who were busy capturing fantastic shots of anything and everything related to diesels.

I briefly talked with them about where to start and entered the South Hall. As I walked in, I was greeted by Devans Ence’s TREAD Edition Tacoma, proudly showcased at the front! This 2024 Toyota was built to be a fantastic daily driver during the workweek while also being capable of hitting the trails and going off-grid on the weekends. It features a custom bed topper, a Tuff Stuff Overland rooftop tent, and a highly versatile Icon Vehicle Dynamics suspension. Devan truly designed it for versatility and adventure.