TREAD
TO INFINITY AND BEYOND
2021 Ford Bronco First Edition Off-Roader
STORY BY RYAN LEE PRICE
PHOTOS BY GENE PASCUA
KC HiLites supplies the extra lumens on this 2021 First Edition Bronco in the front bumper and on the light bar.
The 2021 Ford Bronco First Edition is one of the most highly anticipated off-road vehicles coming from Ford in years. With its unique features and advanced engineering, it is built to withstand harsh conditions, while delivering a superior driving experience. We had the pleasure of talking to Jason Flowers, owner of Raging Bull Marketing, about the 2021 Ford Bronco First Edition build he completed before SEMA Show 2021. Not only does it look good, but it can hold its own on the trail, most recently seen at Bronco Safari 2023 in Moab.
Flowers explains how it all started: “We got into modifying vehicles in the early 2000s as the import tuner scene was taking off. We have built best-of-show-winning imports, which lead us to display our vehicles at SEMA Show, Essen Motor Show, Tokyo Auto Salon, and Dubai. We had branched out and created vehicles for specific companies and manufacturers.”
He and his team were looking to branch out from the import scene and decided off-road vehicles were a great market to get into. “Our first project into off-roading was a Ford Raptor that we put through its paces as a desert ranger-style in the dunes of Pismo. We put to use the finer details we learned with our previous vehicles into our Bronco.”
Speaking of the Bronco, once Jason’s team started working on it, they decided on a plan to make it one of the best builds they’ve ever done. “We built the Bronco to be a nimbler off-roader than the Raptor,” says Jason. “Full-size trucks have their advantages, but the Bronco was the more precise option that we wanted to explore and build on.”