TREAD
SIN CITY JKU
Built to Represent, Built to Run
WORDS BY DEVAN ENCE
PHOTOS BY MACH1MEDIA
Every once in a while, a rig shows up that speaks for more than itself. For Sin City Diesel & Offroad in Las Vegas, this 2016 Jeep Wrangler JKU Rubicon was built as a calling card. It’s a shop-built project, yes, but it’s also a testbed, an attention grabber, and a representation of what can happen when you do it right the first time.
Built entirely by Sin City Diesel & Offroad, this JKU is more than just a flashy wrap and oversized tires. It’s a ground-up rework of everything Jeep gave the platform—refined, reinforced, and repowered. Ted Loh, owner of Sin City Diesel, didn’t just want something to cruise the Strip or park at shows. He wanted something to take on King of the Hammers one weekend, then represent Sin City Diesel at Trail Hero the next. And it does.