30 Years of Off-Road Adventure

TRAIL TREAD

TEXT BY EMILY SHEFF

PHOTOS BY EMILY SHEFF & JUERG SOLLBERGER

As the owner of an outdoor shop in Bern, Switzerland, where he’s been one of the exclusive importers of high-end rooftop tent manufacturer Maggiolina since 1991, Juerg Sollberger affords the luxury of multiple annual overland trips in Africa and North America due to one major factor, the slow shopping period during Swiss winters.

Thanks to having winters off for the past 30 years, Juerg has been guiding two to three overland trips per year with his company Atlas Travel World (wwwATW.ch). With ATW, Juerg is living large. In 2009, he guided a group of fresh-faced overlanders on a record-breaking seven-week excursion to retrace his ‘86 landmark journey down the west coast of Africa.