Mayfair Art Weekend (which was held from June 30-July 2) may not be the time to make major sales but remains an opportunity to raise the profile of commercial galleries in the area.
Previously known as Brown’s Art Weekend, the event rebranded this year, retaining its relationship with the Albemarle Street hotel but now also partnering with the Royal Academy.
The weekend was based around the RA, intent on drumming up excitement for its 250th anniversary next year, where a free programme of talks and performances was hosted in its courtyard. From there, maps and programmes were distributed to attendees, listing the 60 galleries involved and giving details of their talks, tours and events all open to the public.