What is your current job title/role in the bike industry?
Founder and Director of Sixth Element Wheels. I take the technical lead on our product development and personally check every set of wheels that goes out the door. I started the company in 2015 and have remained very hands on since. I was young enough to start and grow a business that has a long-term future (and still young enough to have significant bills to pay at home!), but old enough to have learned important lessons about running sustainable businesses.
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