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Lumosity Fined Over False ‘Brain Game’ Claims

In early January the company behind Lumosity, the popular “brain training” program advertised as helping prevent cognitive impairment, “agreed to settle Federal Trade Commission (FTC) charges alleging that they deceived consumers with unfounded claims that Lumosity games can help users perform better at work and in school, and reduce or delay cognitive impairment associated with age and other serious health conditions,” according to a press release from the FTC.

The company sold subscriptions to its “brain building” products and services, with options ranging from monthly ($14.95) to lifetime ($299.95) memberships. “Lumosity preyed on consumers’ fears about age-related cognitive decline, suggesting their games could stave off memory loss, dementia, and even Alzheimer’s disease,” said Jessica Rich, director of the FTC’s Bureau of Consumer Protection. “But Lumosity simply did not have the science to back up its ads.” Count II of the FTC’s complaint states:

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Creators of the Paranormal: A handful of twentieth-century figures “created” the modern concept of the paranormal and its leading topics, transporting fantasy, myth, or speculation into a kind of believable “reality.” Most proved to be a chimera. CRISPR-Cas9: Not Just Another Scientific Revolution Dissociation and Paranormal Beliefs Scientific Reasoning at the USAF Academy: An Examination into Titanium-Treated Necklaces Stick It In Your Ear! How Not To Do Science A Testament of Belief Masquerading as Science and much more...
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