Instagram is one of the most popular social media sites in the world with millions of users logging on daily to check in on their favourite accounts, share snippets from their day and spend hours scrolling, liking, sharing and saving.
Since its launch in 2010 the platform has evolved considerably and has kept up with the times. What was once a simple photo sharing app has now become a place of carefully curated content, with some people carving out careers for themselves. Instagram became the birthplace of the ‘influencer’ and has taken the term 'oversharing' to a whole new level.