The Go Vegan World campaign has clearly caused quite a stir among the dairy farming community, as the National Farmers’ Union backlash demonstrated (see our report in this issue). It’s an innovative campaign that firmly shines the mainstream spotlight on veganism by putting vegan media in highly visible spaces from the side of black cabs, to bus shelters and even at high profile sporting events.
Vegan Life was honoured to sit down with campaign founder Sandra Higgins and talk about her remarkable work.