Picture yourself sitting in a room full of vegan business owners. What do you imagine they do? If you’re like most people, you might think, “restauranteur”, “food product developer”, or maybe even “crueltyfree clothing designer.” The truth is there are probably lots of those, but there are likely also a wide variety of other professionals…anything from web designers to financial advisors to real estate professionals. Because while people might enter the vegan movement thinking about food, they soon realize that true veganism touches every part of life. No matter what work we do, most of us want it to be meaningful and in alignment with our values, and that often means transitioning to a vegan profession of some kind. What does that mean? It’s not about quitting your career and going to work in a vegan café — it’s about using your strengths and skills to strengthen the vegan movement.
Our passion at Vegan Mainstream is driven by the desire to create a mainstream vegan movement. This means ensuring that veganism is accessible to everyone, everywhere. To achieve this we need an infrastructure to support society so that choices made on a daily basis will support the ideals of veganism. How does that happen? It starts with the development of businesses and organisations that provide products and services that support the vegan lifestyle. This obviously points to businesses like restaurants and other food-related products/services, but the world’s cruelty-free needs are much larger than food.