John Lewis, AKA Badass Vegan, is a 6’6”, 235 pound weight lifting machine who is proving that keeping your body in excellent shape doesn’t need to be at the expense of animal welfare. John’s core values are that his lifestyle has a positive impact on every soul he meets, human or not, and that he wants to leave the world in a better way than he found it in.
Although he was initially driven by dietary choices, over time he says that he has been able to see the blatant mistreatment of animals in the beauty, fashion and commodity businesses, as well as for consumption. Now he eats around 3,000 calories per day and has the body, muscle strength and social media following to show that vegan is no longer synonymous with weak.