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The £1m self-publisher

Teaching himself the process from scratch, Adam Croft has grown to be one of the UK’s most successful self-publishers. Tina Jackson finds out how he did it

A dam Croft is living the writer’s dream. He’s a bestselling novelist. He works full-time as an author. His most recent standalone novel, Her Last Tomorrow, sold 150,000 copies in twenty weeks and enabled him to pay off his mortgage. He’s on target for £1m sales this year.

29-year old Adam is one the UK self-publishing scene’s biggest stars. And it never really occurred to him to get his work out there any other way.

‘I finished my first book in 2010. I’d always wanted to do it, I had an idea and fancied giving it a go,’ says Adam. The book was his debut thriller, Too Close for Comfort. ‘I didn’t know anything about the self-publishing process at the time. I discovered you could self-publish so two weeks later I decided to put the book out myself on KDP. Traditional publishing was in the back of my mind but after a couple of weeks I saw the appeal of self-publishing. Financially it just didn’t stack up. All I wanted was for complete strangers to find it. I put it up by January 2011 and it was alright, I got some feedback.’ So far, so much like any other self-publishing newbie. But then something happened.

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WIN! A book deal AND a 5-day trip to Iceland Writers Retreat in our exclusive competitions Start write: How to get started, enjoy new styles and create a solid foundation for your novel Learn from the best: Shotr stories, romantic fiction and reportage Star interview with £1m-a-year self publisher Adam Croft News you can use: 20 packed pages of opportunities, competitions and insider know-how in Writer's News

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