You’d need to have had your head buried in the sand, or at least side-stepped the high street and had no internet access, to have missed the fact that meat-alternatives are dominating supermarket shelves and restaurant menus. With jackfruit ‘pepperoni’ being served in Zizzi, Subway’s Meatless Meatball Marinara Melt sub and KFC’s Vegan Burger, not to mention Richmond’s Meat-Free Sausages and GoodFella’s Vegan Pizzas, in 2019 global vegan meat market sales hit $19.5 billion (foodmatterslive.com).
In the UK, between 2017 and 2019, sales of plantbased meat grew by almost 40 per cent. And, it isn’t just hungry vegans that these new food launches are appealing to — though it’s nice to be able to order a lot more than a side salad and chips when out for dinner — 41 per cent of all Brits are likely to consider a meatalternative when dining out (morningadvertiser.co.uk). The meat-free market looks set to exponentially grow and expand, with these accessible and familiar products helping a new wave of people consider plant-based options, and hopefully step towards a vegan way of life.