WUKA needs to be on your radar. Founded in 2017, this female-led start up created the UK’s first leak-proof period wear. WUKA stands for Wake Up Kick Ass – because the founders believe that nothing should hold you back on your period.
One of the secrets of WUKA’s success has been real people – all their products are tested by real people, recruited from friends, colleagues and social media. Having real people try their creations on real bodies means authentic feedback, and ultimately products that are designed around our bodies, rather than something that we need to ‘fit’.
Female first