Unreal CGI bears
We discover how Eevolver Production Studio implemented a real-time fur pipeline for a Ralph Lauren commercial using Unreal Engine
R alph Lauren’s iconic Polo Bears take centre stage in the fashion company’s festive fragrance campaign. Starring three distinct hero bears and an adorable supporting bear cast, the nearly one-minute-long CG spot features a visual journey originating from Ralph Lauren’s flagship store in New York City, taking viewers through Central Park, along the streets of London, past the Eiffel Tower, and to downtown Shanghai, before returning to New York City.
Snow swirls and lights twinkle as a magical world unfolds to a punchy soundtrack. For the high-profile holiday project, production powerhouse Industrial Color enlisted Eevolver Studios as a creative partner, tapping the outfit’s expertise in animation and VFX to deliver a tale that was both whimsical and cinematic in highlighting Ralph Lauren fragrances.