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Since Krampus’ recent rise in popularity, numerous Krampus Runs have begun to take place in towns and cities where the mysterious creature was hitherto unknown. One of the most surprising of these is a run that takes place in the town of Whitby in the north of England. Beginning in 2015, the event bases itself on the traditional Austrian and European runs and usually takes place around 7 December. The free event has previously taken over the east side of Whitby, turning this area into ‘Krampus Town’. The event has also sought to weave in local folklore alongside the European figure, with some costumes using articles found on the beach. Usually run as a fundraiser for numerous local charities, the event has seen a steady rise in popularity since its beginnings.