The Masterpiece fair brand will be trialled in Hong Kong later this year with a ‘pavilion’ within the Fine Art Asia fair.
In a reciprocal arrangement, up to 25 stands of Fine Art Asia 2019 (October 4-7) will occupy The Masterpiece Pavilion. In turn Fine Art Asia will also have a smaller presence at this year’s Masterpiece London from June 27-July 3, with a group exhibition on a shared stand.
The ‘fair within a fair’ concept allows Masterpiece to introduce its brand to the Far East without committing to the costs of a new event.