Moorcroft fambé Watarah vase – £8000 at Kingham & Orme.
While British studio potters were battling to break through in the 1930s, established factories, even Moorcroft, were struggling to survive the Great Depression.
Aware that Australians had been buying his output since the early days, William Moorcroft aimed to build the market there with works of specific appeal such as the flambé Waratah vase, left.