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Digital Subscriptions > Attitude > 288 > 15 YEARS OF RUFSKIN


Founders Douglas Coats and Hubert Pouches look back at some of the brand’s best moments


Founders Hubert Pouches and Douglas Coats met in Paris in the early 1990s. Since then they’ve upped sticks to San Diego, California, where they set up Rufskin. Over the past decade and a half, the menswear brand has flourished. Ever loud and proud, Rufskin has done it all — collaborations, dressing celebrities and producing its own magazine, which Pouches photographs himself. For the brand’s 15th anniversary, we asked the duo to pick some of their favourite moments so far, and trust us, there were plenty!

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About Attitude

On the cover: WORLD EXCLUSIVE Sam Smith interviewed by Elton John. Plus, Kele Okereke on being a gay dad, Drag Race's Peppermint, Tori Amos on fighting Trump, Beach Rats star Harris Dickinson, and is Hep C - the new gay stigma?
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