AUTOCAR IMAGE
GENESIS TO FOLLOW HYUNDAI AND KIA WITH PERFORMANCE EVs
Genesis’s EVs, unlike Kia’s and Hyundai’s, won’t follow a new naming strategy. Creative chief Luc Donckerwolke said dropping the existing ‘G’ and ‘GV’ prefixes would be like “Coca-Cola deciding to only sell Light products rather than the originals. Then every product is called Light.”