You may be putting on some exhilarating live shows, but if you’re not effectively nurturing and analysing your new fans, you may as well stay in your studio. If audience management on top of everything else feels too much, here are some hints

back to live / play music now <

As the live music industry prepares for – or at least we all sincerely hope –a period of rejuvenation, it’s important to remember that even despite the host of modern challenges new performers face in the wake of Covid, managing and developing your career as a gigging musician has always been a demanding prospect for those who’d rather remain in the comfort of their home studio. Right now, of course, the problems facing not just artists, but everyone involved in the industry, are immense.

The live music industry sustains tens of thousands of people around the world, from sound engineers, promoters, festival staff and more. With festivals losing over 90% of revenues in 2020 and grassroots music venues struggling to maintain their all-important weekly lifeblood after all shows and tours were cancelled, it’s going to be a tougher landscape than ever to navigate effectively, as venues and live artists get back on the horse.

But, conversely, with the restrictions soon to be lifted, the appetite for live music is going to be absolutely massive. Your lockdown tracks might just be the soundtrack to a new renaissance of live shows. So, let’s explore how you can make those freshly enthused gig-goers into dedicated fans.