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Digital Subscriptions > Hobby Farms > March/April 2019 > Selling Homestead Eggs

Selling Homestead Eggs

Develop a strong marketing plan to get the most out of your egg business.

Many consumers today want healthy, local, farm-fresh eggs, so selling eggs from your homestead or hobby farm can be a great income source. That’s because informed shoppers know that hens from small farms generally produce eggs that are healthier and tastier than those from conventional egg sources.

If you do a good job marketing your quality farm-fresh eggs, consumers will pay significantly more for them. But, egg sales in the U.S. are regulated by federal and state codes and can vary significantly from state to state. It’s important to understand the rules at your location so you comply with applicable laws. It also means you have many decisions to make before selling your eggs.

The first step in marketing homestead eggs is to develop a plan for selling directly to consumers. Then, it’s important to calculate whether your plan will be profitable. With a profitable plan outlined, you can determine what rules apply. Once you understand the rules, then you can implement your plan knowing that it complies with requirements for egg sales at your location.

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Hobby Farms March/April 2019, Annual Poultry Issue, Definitive Guide to Raising Worms, 5 Feeding tips for Rabbits, Grow Peanuts & Luffa Gourds, And More.......