So you want a new iPhone? Or you’re looking to buy your first iPad? And you came to Apple because you know its devices are the leaders in their respective markets. But how do you decide which one to buy? The amount of options could easily confuse even the most switched-on, tech-savvy customer. It’s certainly a far cry from the days of only one iPhone or iPad being released a year. While those were simpler days, we are now blessedwith an amazing range of options. And more options is always good news for the customer – aka, you.