First of all, what is an elevator pitch? Very basically, an elevator pitch is a presentation that takes around 30 seconds – the approximate duration of an elevator ride. However, you can use your elevator pitch anywhere: in a meeting, conference, job interview, business lunch, networking event and, of course, an elevator!
So, let’s look at an example of an elevator pitch. The one below is by a sales rep who works for a pet services company. The sales rep is talking to a prospect (a private individual) at a business fair. After a short introduction, the prospect says, “So, tell me a bit about your company?” And this is what the sales rep says: