STORE GUIDE
Your guide to the best Apple hardware and third-party accessories
EXPECTED OCT 2025 UPDATED OCT 2024
iMac £1,299 From
In October 2024, Apple updated its 24in iMac with the M4 chip, and the iMac now has the wonders of Apple Intelligence built in.
You can choose between an 8-core CPU/8-core GPU at entry-level, or an 10-core CPU/10core GPU on the mid-range and top-tier versions. The entry model now comes with 16GB of memory as standard, configurable to 24GB; the mid- and top-tier versions are configurable to 24 or 32GB (32GB only available with 512GB or more of storage). The solid-state drive (SSD) storage starts at 256GB on entry-level and mid-range versions, and 512GB on the top-tier iMac, although you can add up to 1TB on the entry-level model and up to 2TB on mid-range and top-tier models.
You still get a 4.5K (4480x2520) Retina display, with top-tier models upgradeable to nano-texture glass. All models are now available in Blue, Pink, Purple, Orange, Yellow, Green, and Mid-range and top-tier iMacs come with a Magic Keyboard with Touch ID. The entry-level has a standard Magic Keyboard.
Silver. Each M4 iMac comes with a 12MP Centre Stage camera with Desk View, and a six-speaker sound system with support for spatial audio. You’ll find two Thunderbolt/USB 4 ports on the entry-level iMac; the mid-range and top-tier options now offer four Thunderbolt/ USB 4 ports. The mid-range and top-tier models also support up to 2x external displays at 6K or one at 8K. The starting price for each tier is also £100 lower than before, starting at £1,299.
iMac 24in
£1,299
(Entry level)
Display: 24in 4.5K Retina (4480x2520) with True Tone
Chip: Apple M4 with 8-core CPU (4 performance cores, 4 efficiency cores), 8-core GPU, 16-core Neural Engine
Memory: 16GB (upgradeable to 24GB)
Storage: 256GB (upgradeable to 512GB or 1TB)
Ports: 2x Thunderbolt/USB 4, 1x Gb Ethernet (option)
iMac 24in
£1,499
(Mid-range)
Display: 24in 4.5K Retina (4480x2520) with True Tone
Chip: Apple M4 with 10-core CPU (4 performance cores, 6 efficiency cores), 10-core GPU, 16-core Neural Engine
Memory: 16GB (upgradeable to 32GB)
Storage: 256GB (upgradeable to 512GB, 1TB or 2TB)
Ports: 4x Thunderbolt/USB 4, 1x Gb Ethernet (option)
iMac 24in
£1,899
(Ultimate)
Display: 24in 4.5K Retina (4480x2520) with True Tone
Chip: Apple M4 with 10-core CPU (4 performance cores, 6 efficiency cores), 10-core GPU, 16-core Neural Engine
Memory: 24GB (upgradeable to 32GB)
Storage: 512GB (upgradeable to 1TB or 2TB)
Ports: 4x Thunderbolt/USB 4, 1x Gb Ethernet (option)
Apple Magic Keyboard with Touch ID and Numeric Keypad
From £179
Apple’s extended keyboard boasts Touch ID for faster Mac logins and now comes with a USB-Ccharging port. The black version costs £199.